"On Friday, to talk to Lei feng. "
Lei Feng is Lei Feng on Friday, net (search for "Lei feng's network" public attention) a week on the Internet and intelligent hardware industry hotspot sharing Sharon (tentatively was invited), this "intelligent hardware and offline" is the 6th.
Share participant for the current period:
Former GOME and now an independent investor Li Xiaoning
SUNY raised Tao Zhenjie
Cool tribal Gu Shufeng
Cool tribal Ding Xin
Fresh green Liu Yijia Disney phone case
Eyetop Jia Xuesong
Nut anti-lost tianlin
Traditional offline channels two years in intelligence spending on hardware
Traditional appliances such as GOME, suning, line appliances experienced slowing growth on the one hand, on the other hand by the Beijing East, millet net impact of these online business, they are spending more in these two years of power "of the Internet"-the first is an intelligent attention to business, and the second is concern.
Li Xiaoning told us:
Traditional offline stores user mainly fall into two categories, one is the wedding need to purchase furniture and appliances, another was renovated room. These people probably is not sensitive to the concept of intelligent.
GOME had tried to introduce a lot of foreign products, including Google's glasses, but in the end could only show some, and no floor sales. Watches and bracelets contact us a lot, but there is no volume.
Traditional offline channels to do intelligent hardware difficulties lies, online stores are under pressure--such as good a site, if separate intelligence hardware experience is all well and good, but the temptation to sell mature brand revenue even more.
Meanwhile, intelligent hardware itself needs to market time, short time difficult to see effect. Intelligent hardware or standard, such as VR products, including the Oculus, and prices on the one hand, on the one hand, and experience is not good enough. We were introduced, and have tried, no can do.
This intelligent hardware online channels is one reason for the slow progress.
Suning Tao Zhenjie said:
GOME, suning most contact smart hardware model and not the same. First is actually Su Ning at their own expense from the United States to order a batch of products, and selected major areas, super store experience. Those areas were later preserved, called Su Ning com zone.
Su Ning last year started doing crowdsourcing platform, which means the whole industry chain through, from the idea to the final line, offline sales channels and after sales. By the beginning of this year, began to chip, launched in April.
And support for hardware, suning stores store concept put forward, before the so-called cloud shop not public understanding of refrigerators, air conditioners, washing machines and mobile phones, but try all business on line and off line to get through. Online and offline products, modules are consolidated, such as red child on line, below the line will have the same red child zone. Online made abroad, so offline by technology and so on.
Su Ningyun shop was officially opened on May 1, there is no country, probably by the end of the meeting to the 50.
Intelligent hardware team entering offline channels the situation?
Gu Shufeng Coldplay tribe tells us:
(Coldplay tribe's current business is fitness equipment upgraded, through chips, communication module + TV app, entertainment of traditional fitness equipment, data, detailed report can be found here @)
Since we are doing exercise equipment, televisions and Internet based products, upper reaches of our clients is the traditional equipment manufacturers, software promotion is the biggest TV manufacturers.
Traditional TV manufacturers is the biggest advantage is that it has a lot of online stores, such as GOME and suning, Hisense, TCL traditional household appliance stores. We want intelligent fitness equipment to go with these stores do a combination, allows users to have an experience of consumption.
Entrepreneurial team worked directly with offline stores, communication and the cost is very high. So we rely on cooperation related to the brand, including Hisense, TCL TV makers have will and join us in the access.
Fresh green Liu Yijia says:
(Fresh green focused mainly on an empty net, positioned in the high-end price 5000 Yuan up and down the empty net products)
Purifiers this category is not intelligent products, but in order to meet user demand for intelligent, all brands now make every effort to bring their own empty net with smart side, while ignoring the Purifier most essential goals-purifying effect. Disney case
This, in fact, we have been considering floor below the line, including GOME, suning, but the problem is the cost of a new brand, is itself obvious seasonal products.
So now we take is the agents and direct sales model.
Nut anti-lost tianlin tells us:
(Nut main anti-lost products based on Bluetooth and iBeacon programmes, Tian said they are the best selling Bluetooth-lost products, earlier reports see here @)
Nut anti-lost channels, including the cooperation with industry partners, such as car keys, wallets, suitcases, form valuable management. About 40% on the current line, the industry accounted for more than 50%, and below the line accounts for very few.
Although team background relationship, we talked to some offline channels (such as channel operators and mobile phones) are more familiar with, but because of the line, there are some problems, we have not entered on a large scale.
(Eyetop products are more focused in the field of virtual reality and augmented reality, they will be rolled out in the second half of this year several products, so in the channel they are still in the preparation stage. Detailed reports can be found here @)
Problems in offline channels
Traditional online store sales mainly to home appliances and mobile phones, China really is a size too big, complex structure of offline channels.
Line in the main existing problems in intelligent hardware sales:
1, most of the salesperson in the store is not a store of its own sales, but each brand promoters. So they often lack a motive to sell new brands of smart hardware, policy-driven.
2, two products into the line cost is higher, because for a long time does not have sales (such as summer Air Purifier), so as far as possible into the PIN mode.
3, high value products shop offline channels, their cost is high (5000 products to 1000 stores envisaged, even if each store has only a single prototype was 5 million of the purchase price), so the proposed start-up teams to enter some of the more important flagship, image store, first show, and later follow up to increase sales.
4, offline channels of their operating cost is higher, you need higher gross margins. Hardware startup team many lower-margin product itself is, so I can't enter the offline sales, require more product lines.
5, the most intelligent hardware products, is a new product, not like air conditioning consumers to listen to understand. Consumers do not understand that on the one hand, on the other hand sales staff do not necessarily understand, high cost of education.
Smart hardware entering offline channels window
GOME and suning, Haier or are in transition to the Internet. Better approach is to deal directly with headquarters, rather than the traditional division. Because the child business units have no incentive to do intelligent hardware products, they are used to dealing with traditional brand.
Using crowdsourcing, preparatory system into offline stores, is easier to light, such as suning's channel.
Then there is the same as Coldplay, with some of its existing brands, smart home products around TV, not only reduces costs, but also introduced a new concept to traditional household appliances.
Offline store models will enter the offline experience light mode?
Offline stores this year in the country, a trend that gradually tries to become a line in the store, the first is the home of millet, the second Beijing store in the East.
Advantage of this mode is asset-light, such as millet, most sales done online, line provides a relatively new product showcase (users did not experience it's hard to feel the quality of the product), typical examples such as millet, millet, Note the ultimate version of smart home.
Jingdong smart store is on display all kinds of new hardware, including VR, drones, is no concept in the eyes of consumers in the past.
Meanwhile, most of their sales are to guide on the line through (East of Beijing's online form, by sweeping the yard millet into MI.com), warehousing and inventory pressure reduce below the line link.
This lighter experience clearly still have a lot of room to grow.
But Li Xiaoning think online cannot replace line completely, while experience is not to replace offline sales. Because there must be some user wants to experience instant purchase rates available. In addition, the online entity, contributions to the brand is very large. Liu Yijia believes that Internet development to what extent line must replace it. Various types of non-standard products, such as shoes, be sure to experience online comfort. Such as bedding, IKEA is done very well.
Gu Shufeng believes that home appliances products emphasize the scene experience. For example, 50-inch and 50-inch TV in the living room of the above is what, users do not see. New product needs scenario-type experience, easier to conduct sales in the experience.
2393 votes
Microsoft Surface 3
New atom performance ARM processors have and top closer, but are worse and the mainstream core of the series by a mile, but taking into account the thermal power of 14W and 2W gap, which is understandable. Use it for routine minor Office enough and finally surface series can also run X86 program! Said performance flaw, is that it does not use the SSD, and broken eggs eMMC 4.5, which even with the eMMc 5.0 modern Android flagship.
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