SADI ya·Nadela (Satya Nadella), under the leadership of the "new Microsoft" has become more ambitious, proved over the past 18 months, Microsoft hopes to become one of the most powerful hardware vendors, and attitude is very serious.
So far, we have seen Microsoft launched several award-winning Windows hardware products, including Surface Pro 3, Surface and Surface Pro 4 Book, also includes two professional smart Band wristband. You can say that Microsoft is somehow overnight, became the partner of his competitors. iPhone 6 plus Moschino
However, and in some ways, Microsoft is punished by this new strategy because some enterprises that cooperate very happy before, when Microsoft is once again calls for further cooperation opportunities, these companies are starting to reconsider their choice.
Most obvious examples come from Lenovo, cruel refused last year to help Microsoft Surface Pro 3, after all, also has lots of good 2-in-1 device. This is confirmed by Lenovo's chief operating officer, said Microsoft deliberately gave them last year with sales Surface Pro 3, but they soon refused.
"We have no reason to resell other products, they (Microsoft) to do a year ago, but I said no, I can't find any reason to do, and there is competition. "Gianfranco Lanci, Chief Operating Officer at a recent meeting said. Moschino iPhone 6 plus cases
Dell and h-p agreed, but the two were not happy
Microsoft has a document entitled "Surface Enterprise Initiative" entrepreneurial initiatives, association refused to sign, but the other two long-term partners of Microsoft Dell and HP has chosen to agree. However, they are even willing to help sell Surface, but no one was happy.
At the same meeting, the head of HP's PC Dion Weisler said, although they agreed to sign the project agreement of Microsoft, but they can only provide service and support Surface, "If a customer chooses to maintain categorically", you will tell them that it's not "our first choice. "
"These are our cooperation for many years to have been customers, we just don't want to give up those relationships and become competitors, so we said, ' all right, we are involved in! ' "Explains Dion Weisler.
Obviously, Microsoft has messed up relationships with a number of partners, especially when the Surface after the Book appeared, it marks Microsoft's sudden high profile into the laptop market, but also long-term presence in the field, will keep upgrading in the future. So far, only, Microsoft is still a good Windows and the PC ecosystem, and maintains relationships with partners and its partners for sensibilities are not excessively in public comments, but over time this awkward relationship, how to maintain it? We'll see.
[Article correction]
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Tags: Tablet , PC and hardware
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