Can determine is that the April 8 to millet, like 11.11 to Ali, has been a title sponsor and a fixed holiday.
From 2012 of first session rice section began, millet currently has continuous four years in April 8 this days big activities, and on like double 11 when Beijing East, and suning and GOME not let Ali a designed beauty as, rice section day millet of old head Huawei, and charm family, and cool sent also are collective out make field to has, again plus day also while is HTC M9+ and beauty figure phone of launches, so can said day of lively degree has far beyond has many people of expected.
But both in terms of sales, amount, or from influence, crowding the screen includes micro-blogging, media attention and records broken, apparently Huawei and Meizu cut millet Wu's idea was not successful, but would sure get a large slice of this rice noodle Festival revellers "curtain", are worth it.
Why millet made?
However, millet today released several times the usual inventory, required before appointment or rush to buy users there is not authentic, but held this view as well may be there, then why millet opposite day?
For millet for, continued do rice section of primary reasons on is it need regularly maintain brand and fans groups between of relationship, but weekday in of has has has regularly promotions and snapped up of "General" means, so its must to took out a more has ceremony sex of concept, to create out a more tall Shang, even is total Grand Carnival of feel, and rice section is for of came into being of product.
In addition, millet, rice, and online e-commerce market promotion is actually almost makes sense, because you can take the opportunity of more positive exposure, this approach is not as hard ads allows consumers to watch out for, and most wind up momentum through the media. And in the end, in addition to the direct product sold outside rice for rice blast is extremely effective.
Behind the Festival, you should look at the millet system
Rice noodle Festival last year after millet networks in terms of scale business enterprises, China has become the third, but it has not been much noticed, the main reason is that when phone is still the driving force, that is to say, at that time still gives the impression that the millet millet network mobile phones online stores, rather than a real, mature e-commerce companies.
But to has today, you is not can ignored this is has, because in millet Sun out of transcripts in, phone (including flat), and TV (including box) and router this old three pieces although still occupy theme, but is has no longer alone beauty, intelligent hardware and accessories of sales results also dazzling exception, even just released didn't long of millet socket also became has sales highest of single products--including Lei in yesterday held of launches Shang also again said, millet network positioning of is vertical electric business, It contains with millet of main business millet phone (including flat), and millet TV (including box), and millet router, also while contains with millet ecological chain in the of more than 20 more species products, this on both sides with composition has millet of ecological chain, but millet of ecological not closed of, future at least also to do 100 paragraph products, here side of products is open of, non-exclusive, not exclusive, purpose is build a full open of platform.
This that is, millet network of target may just domestic maximum of line Shang intelligent equipment electric business, it also aimed at has became can provides large strong needs and high price life supplies of more category sale website--in millet teamed up has beauty of, and proposed has future to investment full 100 home enterprise of Grand target zhihou, its electric business business of imagine space has has has very ample of extended surface. Let alone the rice noodle Festival, almost overwhelmingly is winning some gadgets – light bulbs, mouse pads, scales, they bring millet's brand identity is strong, then at the most representative sales of more than 240,000 more than one power strip, which should be taken so that the number of people in traditional industries not sweet not sleep.
And just a few categories, and millet is a brand, it got so much traffic and conversion rates, do not bring festivals like alijingdong to be overwhelming advertising, this in itself is already one of the great wonders of the e-commerce industry.
Rice noodle Festival is also the same as double, has its back side
Rice section is a miracle, but it while is side mirror, both foreign singing has millet of cattle broke, is also refraction out has millet current many of problem where, for example many products stock of grey mark also displayed has bound millet of is not marketing, and still is capacity, and from must degree Shang for, this is millet of electric business business currently still cannot further to mass of reasons one of.
Also has is problem is logistics, millet currently although has established up has 12 a warehouse Center, also has Shun Feng, and as wind up, third party Express help its escort to last a km, but like warehouse this heavy assets, apparently not millet at and focuses on of, and this caused of directly effect is, now even is Shanghai Pudong of some regional are no open millet TV of purchase permission, and in future millet into of electric commodity class increasingly more zhihou, can wants to see millet of pressure also will further increases. OtterBox iPad Mini Case OtterBox iPad Mini Case
Also, most important of is this times rice section of orders data reflect out, 2.12 million Taiwan phone only sold has 1.717 billion, is equal to average each Taiwan only more than 800 more Yuan, this also basic can determine sales of at least seven or eight into are is red meters phone, this directly reflect has small Mi Li home of this of 1999, also has yearning for high-end of 2299 price of products, in now of sales momentum does not hot, overall also is large relies on low-end products for shipping main of embarrassing--this is apparently is fatal of, Gross margin because of its bulk and size are fastened to this, it may bring more and more pressure will make great cracked the myth of millet, now millet is trying to brand image and diverse hardware layout work, however, which have not been provided to the millet is a substantial, genuine competitiveness based on the ecological significance and the moat.
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